1. The headline is the most important thing. You have about 6 seconds to attract attention from an Internet user before he clicks off your site and look somewhere else.
2. Turn off the advertising and commercial stuff.Provide content that educates and is interesting, and your site visitor will spend more time on your site.
3. Write at an 8th grade level.You don’t have to dumb-it-down, but keep your article easy to read and avoid complicated words and really long sentences.
4. Think about how YOU use the web.You’re a typical web user – analyze your own Internet activity to get ideas for creating content that will interest other typical Internet users.
5. Write about popular topics.Writing about the topics you like is a good idea, but you should also try to compromise a bit and cover popular topics.
6. Get to the point.Even if the topic you’re writing on is worthy of a 400 page book, as a writer for the web, you need to keep it short and to the point.
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